We developed a social media strategy to generate the demand for Eggs. The strategy’s main objective was to inform the target about the benefit of consuming eggs and reducing misinformation/misconceptions the target might have about eggs.
We came up with over 80 different social media content. The posts were mainly targeted in three different regions and posted using four other languages (English, Amharic, Tigirigna, Afan Oromo). The posts reflected why people should consume eggs, the essential elements of eggs, and exciting recipes the target can use for their everyday meals. We also created a well-designed artwork with all of its posts to bring the content to life.